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The 30-Second Storyteller: The Art and Business of Directing Commercials (Aspiring Filmmaker's Library)
Ebook Download The 30-Second Storyteller: The Art and Business of Directing Commercials (Aspiring Filmmaker's Library)
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About the Author
Since earning a Bachelor of Fine Arts with Honors in Film from the prestigious Art Center College of Design, Thomas Richter has won dozens of awards for both commercials and short films, including the John Sayles Award for Best Narrative Short, the Silver Hugo Award for Best Campaign, and the ITVA Platinum Award for Media Excellence. Thomas has directed commercials for clients as diverse as Ford, Toyota, Infiniti, The San Francisco Giants, IKEA, and Coolboarders the videogame, among many others. Check out his work at http://www.thomasrichter.net/.
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Product details
Series: Aspiring Filmmaker's Library
Paperback: 320 pages
Publisher: Cengage Learning PTR; 1 edition (June 8, 2006)
Language: English
ISBN-10: 1598632264
ISBN-13: 978-1598632262
Product Dimensions:
6 x 0.7 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
19 customer reviews
Amazon Best Sellers Rank:
#678,484 in Books (See Top 100 in Books)
This is a perfect book to clarify any confusion about embarking on commercial directing! It has made me so much more clear about my goals through frank reality wake up calls and safe constructive advice! The best book I’ve bought yet! Only thing I would add is that with increasing evidence of female directors out there such as Sophia Coppola, Dee Reed and Natalie Portman, it may need to promote the industry as being more equal and gender friendly! Other than that! The book is a dream to read, very effective and hard to put down. Thank you so much for your wisdom and advice! An aspiring filmmaker from Guernsey.
This was a superb book, one of the best I've read recently (I read hundreds).... because the author writes from a professional working director's standpoint, and his tips are carefully crafted and communicated.The thought process behind the Ford/mountain spot, and revisions for example (pages 62-66) was superb, eg why not having the woman drive up, the visuals, framing etc.. very practical and well written.The business end of it was extremely well put together as well, with advice for commercial directors and how to properly shop their spec reel and establish themselves.As someone who primarily creates internet commercials for my company's products and seminars, I found a ton of solid content here, too - for all aspects of crafting the spot professionally. The author put a lot of work into writing this, it's extremely professional, hands-on, and should be considered a "seminar in book format" for commercial directors. It's just that powerful. Nice work - thanks!Two thumbs up - this one's a winner.- ken
This book de-mystifies the process of commercial directing. Simple, straightforward and viscerally honest. Tom walks you through the biz. The kinds of clients you will deal with, the situations you might face and how to prepare/ deal with them. I am a young 23 year old director looking to direct commercials, and this book has helped me to understand how I can get into the market and what goes into producing a spot. USEFUL!!!!
What can I say, I went to the same college as Thomas and I have worked for him as a student, so keep in mind that I might not be fully objective, yet it is undisputable that this is an honest depiction of a tough profession in which he clearly excelled is quite remarkable. He doesn't hesitate to give you a brutal insight into the ups and downs of a difficult job that clearly takes a lot more than just talent, but also dedication and vision. Thomas has proven that he has mastered all three and on top of it stuck to his principles! Read this book before you embark onto the journey of being a commercial filmmaker: commercial or not: learn how to have to think on your feet, accept defeat before corruption, and turn defeat into success. The credo is to believe in humanity and people that will share your vision, because after all you want to tell a good story, share your point of view, and entertain the audience while of course you have to sell a product. Commerce and art do not have to be contradictions and Thomas shines a light on the somewhat mysterious paths we all have to take. Respect and congratulations to an honest book with many helpful tips! Read it and marvel at its wonders. Thanks to the author.
I'll say up front that certain film books are a bit dubious. I have been working on sets since a teenager so I am biased a bit in "hands on" training. Reading about making film is sometimes just a very small part of a big education.Having said that, Thomas Richter impressed me. Mostly by the fact that he is a very pragmatic, level headed director who is actually working, signed and talented who had the nuts to put this down on paper. I've found most advice in specialized arenas like this is unfortunately not given by people who are quite qualified enough.Mr. Richter is signed at Boxer, an LA production company that I am familiar with. I am also signed at a similar level bicostal shop so when I bought this book I was curious how true the read would be. I have to say that pretty much every thing he speaks about I find quite true and his experiences resonated with mine. To me that is again impressive - this is the real thing.For my tastes there was a bit too much focus on practical filmmaking. He spells out this book is not a guide to filmmaking but rather about the business world of actually working as a commerical director. Saying that I think there are times he strays a bit and focuses a bit on some very fundamental stuff. This is probably necessary to make the book more accessable but perhaps Mr. Richter missed an interesting opportunity to take this from general interest to a true reference material. I'd love to personally hear more about the values of a great Executive Producer and Producer. Those relationships. Releationships with the sales reps. Knowing how and when to navigate moving to a different production company. I'd love to see the book slanted a bit more for the guide to keep using if you can really get past assembling a spec reel and getting signed.That being said I enthusiastically recommend this book for getting a chance to see the landscape that is very difficult to navigate from the outside. If only this were written five years ago when I was poking my head in from the outside it might have helped me tremendously. From a working director now I can only say I admire the guts for Thomas Richter to lay it out there and put his name on it. It's a nice work that should be read - especially considering the complete drout of similar quality (real) information either in print or online.
This was one of the best resources I could find out there on how to get started in directing commercials. Thomas adeptly covers the creative process of how he fleshes out treatments and working on set as well as the more practical issues such as getting your reel in front of the right people, what it takes to actually get signed by a production company (in short: talent, hustling, and a lot of luck)I recently did a podcast interview with Thomas about the state of the commercial industry, which was really informative as well:[...]
The book is in good condition.
I have bought several copies for staff
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