Free Ebook Designing Business: Multiple Media, Multiple Disciplines, by Clement Mok
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Designing Business: Multiple Media, Multiple Disciplines, by Clement Mok
Free Ebook Designing Business: Multiple Media, Multiple Disciplines, by Clement Mok
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Amazon.com Review
This book is as sprawling, innovative, elegant, difficult to encapsulate, and even thrilling as the new age of computing in business it describes. The author, Clement Mok, is one of the leading practitioners of what I would call "informational design", a hybrid of industrial design, advertising, and psychology. Lavishly illustrated with superb examples Multimedia design, and has great analyses of where current and future industries lie in the so-called process of convergence. Everyone using the Internet, multimedia, or visual tools in business stands to learn a tremendous amount from this elegantly designed book. Very Highest Recommendation
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From the Publisher
Mok provides the design/business communities with a new way of thinking about how the right design can be a strategic business advantage. It is the definitive guide to presenting a business identity through the use of traditional media vehicles and emerging technologies. - Corporations and two-person start-up companies are vying for the same customer, and corporate size is not a barrier to entry. This is where Clement's book is so vital. Charles Geschke, Adobe System's president - Shows how effective communication is one way to out-think, out-plan, and out-perform the competition - CD-ROM (dual-platform) exhibits interactive prototypes of multimedia brochures, interactive television, and Web sites as developed by Clement Mok Designs Inc., one of the most sought after interactive design agencies in the world
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Product details
Paperback: 245 pages
Publisher: Adobe Pr; Pap/Cdr edition (June 1, 1996)
Language: English
ISBN-10: 1568302827
ISBN-13: 978-1568302829
Product Dimensions:
8.2 x 0.5 x 10.2 inches
Shipping Weight: 2 pounds
Average Customer Review:
5.0 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#570,050 in Books (See Top 100 in Books)
"A picture is worth a thousand words."Discovering Clement Mok's book has been one of the few high points in my past two years' tedious but exciting research on instructional/information design.Suddenly, many vaguely articulated concepts (about Information Architecture, Identity Design, Information Design, Interactivity Design and so on) by others (including reputable professors and acclaimed authors) became integrated and crystal clear for me while flipping through Mok's book. What many other people had tried to describe using thousands of words, Mok has managed to summarize with one or two pages of elegantly lucid info-graphics!I salute you, Mr Mok! When is 2nd Edition coming out?
Presenting a great graphic taste and Visual Communication, this extraordinary book offers you a comprehensive analysis over the new Information Design's Tendencies, with a full conceptual and philosophical studies about the managing process of the New Multidisciplinary Media. Even that the book was written a few years ago, the information it offers will be valid for a long time. If you're interested in the develop process of Multimedia Communication, or just have some knowledge about the new tendencies in Information Architecture, this is the book you are looking for.
I bought this book when it came out in 1996, read it then, and enjoyed it greatly. Every once in a while I pull it out and start browsing the pages and read individual chapters. It's still an inspiration!
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