Download Ebook , by Julia McCoy
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, by Julia McCoy
Download Ebook , by Julia McCoy
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Product details
File Size: 8252 KB
Print Length: 366 pages
Publisher: Julia McCoy (November 27, 2017)
Publication Date: November 27, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B077SKLYNT
Text-to-Speech:
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Amazon Best Sellers Rank:
#97,533 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
That's how much time I would have saved if I'd have found Julia's book earlier. This is an absolute gold mine. It's not just about content marketing, this book will show you how to uncover your voice, what to write about and how to write it.But what's the point of writing if no-one read it?Well, Julia has the answers for you.The book explores in detail how to create a hook, the content pillars that you need to build to drive traffic and engagement. "Build your house", she says. Make sure you have the foundations of core content. Develop the platforms you own (e.g. your blog) before you start on other networks.She's right.I've spread myself way too thin and am now dialling it back to basics, following the advice I wish I'd followed a year ago. It's not a race as Julia reminds us. Some of her content has taken years to get to the top of Google search rankings by regularly reviewing, updating and tweaking.but when they get there, they say there.How?The book delves deep into search engine optimisation, keyword research, blog design, and social media marketing so that what you write gets seen. It reveals what type of content, how long it should be, how to repurpose it, and so much more.Even if you know about content marketing (which by now, I've picked up a few things) Julia has connected ALL the dots for you like no one else and sets out a very clear action plan with logical steps to grow your authority through content marketing. You just have to do the work.And believe me, there is work to do. It's not hard work but it's work just the same. There is no quick fix promise of 30 days to get to #1 on Google or get 10,000 subscribers in a week. This is methodical, honest to goodness, foolproof STRATEGY.Remember the tortoise and the hare? We all know who won that race.One of the best investments I've made. In a world increasingly full of books with snackable advice that leaves you wanting more, Practical Content Strategy & Marketing is a banquet.
Practical Content and Strategy & Marketing is the field for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. You learn the principles and physics behind these six key cores of effective content marketing core functions, audience persona discovery, understanding keywords, how to build content cores, practical content creation, and content promotion. If you run a business or if you are trying to break into a top dollar content marketing career, you need to know the practical concepts involved in content marketing. Content marketing itself involves so many platforms, formats, content types, strategies, tools and to get the most ROI from your approach to content marketing practices. This guides will teach you the most important foundations and skills you need in order to get far in our booming industry of content marketing. Julia McCoy guide allows for a straightforward approach to a complex field of marketing it is far more than sharing information and her straightforward approach allows a simple understanding of a complex problem. It is far better to approach this with no understanding that to believe you have it all figured out. Being a business owner, this allowed me to see how marketing is far more than advertising which has been the understanding for years. In order to market your business, you need to understand that the content of the business is far more than the simple business type but also the type and business you own and the type of service or product you are offering. That the consumer understanding exactly what that is paramount to marketing in any business.
As a small business owner, this book is an incredible resource. Whether you’re a small business owner or trying to develop a better understanding of Marketing and marketing strategy professionally, you can learn how to increase your reach and how marketing is intended to work in our current technologic society. “Practical Content Strategy and Marketing†breaks down the confusing methods of marketing and content strategy. Several years ago, content strategy was more straightforward: create ads and pay for ad space and people will see your products. However, things have changed in the way consumers see products. The book so perfectly breaks down the biggest complication to content marketing currently: no ads. People are getting rid of programs that have commercials and advertisements with streaming options and subscriptions. So where does that leave you? This book expertly breaks down how to get around this marketing climate shift and create content marketing strategies that will connect your business with clients and consumers.The books assumes no expert knowledge or experience on the part of the reader which makes it very accessible. It breaks it down into easy, actionable, and achievable steps.Not only does “Practical Content Strategy and Marketing†give you actionable and accessible steps, it also doesn’t sugarcoat anything. It clearly outlines content marketing and the pitfalls and struggles with the approach. It’s a bit of a downer, but the author doesn’t tear you down without building you back up. Marketing is tough, absolutely, and the game is constantly changing which makes it difficult to stay on top of let alone in front of. As a small business, entrepreneur, or amateur marketer, it can be very daunting to try and learn strategy and to implement it—especially when you learn that people are actively trying to avoid your ads. On a positive note, content marketing is still a growing and profitable industry and learning it will absolutely help your business, clients, and build your resume. It may be difficult, but with imagination, creative thinking, and this book you can be part of that success.
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